From the manufacturer's website:
After many years in the furniture industry, the family of Bo and Alison Robbins saw the need to fuse together the most important elements of a successful manufacturer, retailer, and consumer-friendly relationship….STYLE…..VALUE….SERVICE.
On May 1, 2009, Fusion Furniture Inc. was formed. The motto of our company is “Where Style Meets Value”. We understand the importance of the distinct, yet separate elements that the consumer as well as the retailer expects from today’s manufacturers. It is our purpose driven desire to meet these expectations while forming friendships that will last for generations to come. We would love to have you as a part of our family as we strive to excel in our FUSION of STYLE, VALUE, and SERVICE. AFW aims to do all three with a wide selection of products at unbeatable prices.